• Sansiri, the leading luxury real estate developer, has set a record by selling out the exclusive project "Sold Out!" BuGaan Rama 9-Meng Jai within 1 day of opening reservations.
  • Exclusive residences in the Sansiri Luxury Collection are a rare item with only 8 units valued at over 800 million baht, with house designs priced up to 180 million baht.
  • Emphasizing that the key to success comes from the superior quality and service provided by Sansiri, as evidenced by the real experiences of customers.
  • The overall market for exclusive residences has limited supply, catering to a high purchasing power real demand seeking uniquely designed homes in private communities.
  • Continuing to meet hot demand, Sansiri is preparing to launch the latest phase of 2 projects: BuGaan Pattanakarn and BuGaan Krungthep Kreetha.
  • Looking ahead to 2024, Sansiri plans to expand its luxury and super-luxury portfolio by over 23 billion baht across 16 projects.

Sri Amphae Rattanamayu, CEO of Marketing at Sansiri Public Company Limited, a leading real estate developer in the country, expressed that it is gratifying that BuGaan Rama 9-Meng Jai is an exclusive residence in the Sansiri Luxury Collection with only 8 families as a rare item valued at over 800 million baht in a prime location in Rama 9, with prices ranging from 70 to 180 million baht, setting a new record for the Thai luxury real estate industry, achieving Sold Out! immediately within 1 day of the model home viewing. This serves as a testament to Sansiri's position as the number one and a Taste-Maker Brand in setting new standards in the luxury and super-luxury real estate sector in Thailand. Beyond being the top choice for high-end customers, it also reinforces its strong design leadership, which is a key driver of success and a distinct strength of Sansiri, through real customer experiences that reflect quality, functionality, and service that align with the lifestyle, identity, and living preferences of luxury customers, built on over 40 years of experience.

“Sansiri thanks all customers for their positive response and prompt decisions to purchase immediately after viewing. In the past, Sansiri has launched exclusive residences under the BuGaan brand with 3 projects, 3 prime locations, and 3 distinct designs that redefine homes reflecting the identity and taste of residents through space and function. The first project launched was BuGaan Yothinpattana, which set a record of Sold Out within 4 months. To continue this success and meet the demand for the BuGaan brand, we are preparing to expand and open new zones in 2 locations: BuGaan Pattanakarn with newly decorated homes, and BuGaan Krungthep Kreetha with a new garden connect in the first quarter of this year, to cater to the new generation of Young Successors who have achieved rapid success and belong to the HNWI (High Net Worth Individual) group, with high purchasing power and clear character and living preferences, seeking unique homes with maximum privacy. Throughout this time, it has proven the trust and confidence from high-end customers, reflecting the strength and uniqueness of the customized design of each project in prime locations suitable for the target group, addressing those who want to live close to the city.”

Continuing to expand the new phase BuGaan 2 locations to meet hot demand for luxury residences. At the same time, Sansiri is preparing to launch a new phase of the BuGaan project in both locations with 2 designs targeting customers.

Distinct luxury with BuGaan Krungthep Kreetha as a world-class living masterpiece in Modern Luxury style priced at 38-70 million baht*, featuring a uniquely designed clubhouse in the best location of Sansiri, Krungthep Kreetha, a community that represents the pinnacle of private luxury living, close to leading international schools, with convenient access to expressways and near two BTS lines, both yellow and orange. Additionally, BuGaan Pattanakarn introduces Luxury Private Villas as exclusive residences with 3 stories and private swimming pools, with only 17 units in the best prime location of Pattanakarn, representing a quality luxury living community priced at 65-130 million baht.*

Regarding the overall market for Luxury Residences, the selling price per unit is valued at over 50 million baht, with small projects having a limited number of units in areas close to the city and inner-city areas, such as along Sathorn, Narathiwat, Sukhumvit, and Rama 9. Recently, many projects have been launched and gained significant popularity, selling out completely, as they cater to buyers with purchasing power who do not want to live outside the city or in suburban areas due to workplaces or business districts being located in inner-city areas that perfectly match their lifestyle, including the possibility of their children studying in educational institutions in inner-city areas. Therefore, purchasing homes at this price level in convenient locations with large single-family homes is an attractive option for those who are well-prepared.

“We find that the market for exclusive residences still has limited supply, and from in-depth surveys among interested customers, most are real demand groups with genuine purchasing power, seeking residences with unique designs and tastes in private communities, paying attention to every detail,” said Sri Amphae, emphasizing the strengths of Sansiri's luxury and super-luxury segments that seamlessly connect unique identities and customer lifestyles, including after-sales service from Sansiri Service, which focuses on caring for Sansiri families throughout their residence, with complete amenities and high-security systems, LIV-24 standards from Sansiri that provide 24-hour care, addressing the demand for exclusive residences for both Thai and foreign customers at a superior level.

For the year 2024, Sansiri is moving forward to expand its business for sustainable growth by increasing the proportion of luxury and super-luxury projects to meet customer demand. Sansiri sees this as an opportunity and plans to launch 16 new projects, with a total value of over 23 billion baht. Stay tuned for the superior quality of new projects in the luxury and super-luxury segments from Sansiri soon.” Sri Amphae concluded.